Massimo Dutti introduces the exclusive Fall Winter 17-18 Collection to the media in a private event hosted at the brand’s store in Noida Mall.
The brand opened its first store in India last 2016, and has experience a significant growth in the country. The Noida Mall store is the biggest one of Massimo Dutti in this country, where all the Menswear, Womenswear and accessories Collections are exposed.
From the charm of the urban woman, the much sought-after effortless look to the upper class look; in the new Massimo Dutti collection for next season there is no lack of the terms inherent to the brand such as quality, exclusivity and progress, particularly in the outline of silhouettes and combination of colours, always seeking maximum quality and comfort.
Proposals that bring together everything we will love next season under a philosophy that proclaims that the mix of art, nature, history and architecture leads to more harmonious progress, in fashion as well as in life. With the Hermitage, Louvre and Prado museums providing inspiration; Massimo Dutti launches three collections imbued with the pure values of art and architecture.
Massimo Dutti launches the Fall/Winter 18 collection, based around Tuscany, home to patrons of the arts, cradle of the Renaissance and the destination for those who value the beauty of authenticity. Once again this season, colour will play an important role in the brand new proposals.
A sense of balance, echoing the Tuscan countryside, sun-baked red with soft greens and ochres echoing Mediterranean plants such as olives and vines. An ode to quality, expressed in the generous materials and their exquisite feel, brought together in unique designs. Impeccable cuts in suits made with premium fabrics that give a subtle nod to a studied informality.
MASSIMO DUTTI, THE BRAND
Massimo Dutti saw the light in the year 1985 and in its origins the brand was basically aimed at men’s fashion. In the year 1991 it was acquired by the Inditex Group, and as of the year 1995 it started to launch fashion for women in all its dimensions: ranging from the most urban of lines, including casual and right through to timeless sophistication. In the year 2003 Massimo Dutti launched a children’s fashion line under the name Boys & Girls. This offer is gradually being implanted in stores in several countries.
Throughout the years Massimo Dutti has undergone fast growth, strengthening its leadership at a European level and consolidating its position at an international level; currently the group boasts more than 775 stores in 73 countries from one end to the other of the world.