When it comes to upgrading your phone, making a wise and assured decision may require a lot of time and research. This was an exciting year for gadget freaks and technophiles, especially those who had their eyes on the smartphone space. Global Leading leaders of the smartphone market, like Apple and Google, are looking forward to growing up their business in the massive and substantial smartphone market like India. In last three years, India has emerged as one of the biggest mobile phone consumer market and millions of smartphones have been sold every year with the number increasing.
India is one of the fastest-growing smartphone markets in the world, accounting for approx. 30 million devices sold in the last quarter of 2016, According to Ericsson Mobility Report, In India, it is expected that smartphone sale will hit the mark of 1.4 billion by June 2021. 2017 certainly promises to be a big one for India and Indian smartphone market and the trends are already changing for the Indian market. By the end of 2016, India has been known as the second largest country to use smartphones right after China.
People of India like to buy smartphones that are not very high in pricing but contains a lot of features, best camera, and high on both memory as well as fast processors. So, the future of some forthcoming companies like Xiaomi can be bright in Indian smartphone market as they have the caliber to provide a multi-functional smartphone at a very reasonable price. In future, Indian smartphone market can take a major leap on ongoing trends.
Let’s check out what could be the forthcoming trends for smartphones in India:
- Aadhar Linked Smartphones: 2016 will be known for setting a major milestone in the Indian tech industry, and that is, unifying three major components of the Indian economy into one single system which are Mobile number, Bank Account and Aadhar card. To achieve this goal, Indian government enabled the Aadhar based encryption into every smartphone being used in India. The Indian government is still in talks with the smartphone companies to initiate this system in their phones in the forthcoming months.
- Make In India: With Make in India implemented 2 years ago, little has glided into the programme’s centerpiece, apart from mobiles and autos. However, Indian government has been implying the policy of “Make In India” for different smartphone manufacturers for contributing to the Indian Economy. Major smartphone manufacturers like Apple and Xiaomi are very interested and doing everything to join Make In India campaign and start making products in India.
- Calibration of Brand Dominance: Last year, Indian smartphone industry was dominated by big brands like Apple and Samsung. In the recent months, with different manufacturers like Xiaomi and Micromax have introduced many smartphones with lower prices and better quality with a mammoth full of functions. So, Indian consumer has been highly attracted to buy such phones and ditch the bigger brands.
- Virtual reality at the doorstep: The future of virtual reality is inside your smartphones. Google Daydream is a mobile platform for virtual reality games and apps. The phones currently supporting virtual reality are Google Pixel and Pixel XL implying that the phones are compatible with Google’s headset allowing user to create a 360-degree view and see VR content as well. Among the other companies planning to unfold their smartphones making them Daydream compatible are Motorola and Samsung. For a budget friendly VR-compatible smartphone, Lenovo Vibe K5 can also be a wise buy.
- Phone Camera: Another area which brands believe to be significant is the phone camera. Several brands predict that dual-rear cameras are going to be fundamental to smartphones now. Brands like HTC, LG, etc already incorporated this but Apple still has the smack to help popularize features and make them the norm. However, the dual camera mode on the iPhone 7 plus enables the Portrait Mode. This features lets you blur the background to get a wonderful effect, associated traditionally with DSLRs. Vivo- one of the companies to bank heavily on selfie-culture in 2016 expects to follow the same unique selling proposition in 2017 too. It firmly believes dual cameras will become mainstream with a lot of other brands intergrating this feature as well.
Although there are a large number of smartphone companies providing their different phones in India, the user is interested in using smartphones which offer a variety of functions, high speed, and large memory, with a cheaper price. This interest of consumer can change the trend of using highly priced overrated smartphones in India very soon. Industry watchers are of the view that there is still immense potential in the Indian market that players wish to and will explore in the coming year. The year 2017 promises to be full of technological developments for the Indian smartphone market with some brands trying to enter the arena as manufacturers.